A Product Design and strategy studio of one, helping you find out why users leave and build what makes them stay.
What Your Getting
Three Ways to Work Together
Every engagement starts the same way by understanding where your product actually is. What we do next depends on what it needs.
Tier 1
~ 2 Week Timeline
Diagnose
We’ll find out why users dropped off and what's causing it. You’ll leave knowing which problems are worth solving and which aren't.
You Get:
Design maturity Report
ICP & Positioning
Ecosystem Audit
Tier 2
~ 8-12 Week Timeline
Proof Pipeline
An engagement that runs your hypotheses through prototypes, testing, and return with designs.
You Get:
Research Execution
Prototypes
Evidence-Backed Recommendations
Tier 3
Varies By Scope
Build
You’ll get a design system, a buildable product, and a product health analysis that accounts for your organization’s bandwidth.
You Get:
Design System
Buildable Designs
Product Health Analysis
Chris Kerr, Head of Product
A wonderful attitude and assumed the role with much enthusiasm. She followed up with timely questions.
on Three Product Features
7+
years of experience in EdTech
60%
support ticket reductions
200+
instructors onboarded
Design Philosophy
Elements of Practice
01
Assumptions are Expensive
We must understand human behavior and problems. Building empathy leads to solutions that fit their complex and busy lives.
02
Design What Scales
Build a foundation that keeps a product consistent by investing in a design system and how teams use them.
03
Success is a Destination
Before building a new product, know the path people need to take. It becomes the north star, which leads your product to success.
04
The Scientific Method
Bias distorts decisions. A scientific method framework lets data guide the work.
05
Products with Purpose
Our educators lack support and learners are falling behind. We need to build with advocacy and additional resources that serve classroom needs.
06
Design Clarity
A screen should answer these three questions:
Where am I?
What is this?
Where can I go next?
Behind The Scenes
Business-esque Notes
Substack
Thought Leadership
Perspective
A Product Design and strategy studio of one, helping you
find out why users leave and build what makes them stay.
What Your Getting
Three Ways to Work Together
Every engagement starts by understanding where your product is. What we do next depends on what it needs.
Tier 1
~ 2 Week Timeline
Diagnose
We’ll find out why users dropped off and what's causing it. You’ll leave knowing which problems are worth solving and which aren't.
You Get:
Design maturity Report
ICP & Positioning
Ecosystem Audit
Tier 2
~ 8-12 Week Timeline
Proof Pipeline
An engagement that runs your hypotheses through prototypes, testing, and evidence-backed designs.
You Get:
Research Execution
Prototypes
Evidence-Backed Recommendations
Tier 3
Varies By Scope
Build
You’ll get a design system, a buildable product, and a product health analysis that accounts for your organization’s bandwidth.
You Get:
Design System
Buildable Designs
Product Health Analysis
Chris Kerr, Head of Product
A wonderful attitude and assumed the role with much enthusiasm. She followed up with timely questions.
on Three Product Features
7+
years of experience in EdTech
60%
support ticket reductions
200+
instructors onboarded
Design Philosophy
Elements of Practice
01
Assumptions are Expensive
We must understand human behavior and problems. Building empathy leads to solutions that fit their complex and busy lives.
02
Design What Scales
Build a foundation that keeps a product consistent by investing in a design system and how teams use them.
03
Success is a Destination
Before building a new product, know the path people need to take. It becomes the north star, which leads your product to success.
04
The Scientific Method
Bias distorts decisions. A scientific method framework lets data guide the work.
05
Products with Purpose
Our educators lack support and learners are falling behind. We need to build with advocacy and additional resources that serve classroom needs.
06
Design Clarity
A screen should answer these three questions:
Where am I?
What is this?
Where can I go next?
Behind The Scenes
Business-esque Notes
Substack
Thought Leadership
Perspective
A Product Design and strategy studio of one, helping you
find out why users leave and build what makes them stay.
What You’re Getting
Three Ways to Work Together
Every engagement starts by understanding where your product is. What we do next depends on what it needs.
Tier 1
~ 2 Week Timeline
Diagnose
We’ll find out why users dropped off and what's causing it. You’ll leave knowing which problems are worth solving and which aren't.
You Get:
Design maturity Report
ICP & Positioning
Ecosystem Audit
Tier 2
~ 8-12 Week Timeline
Proof Pipeline
An engagement that runs your hypotheses through prototypes, testing, and evidence-backed designs.
You Get:
Research Execution
Prototypes
Evidence-Backed Recommendations
Tier 3
Varies By Scope
Build
You’ll get a design system, a buildable product, and a product health analysis that accounts for your organization’s bandwidth.
You Get:
Design System
Buildable Designs
Product Health Analysis
Chris Kerr, Head of Product
A wonderful attitude and assumed the role with much enthusiasm. She followed up with timely questions.
on Three Product Features
7+
years of experience in EdTech
60%
support ticket reductions
200+
instructors onboarded
Design Philosophy
Elements of Practice
01
Assumptions are Expensive
We must understand human behavior and problems. Building empathy leads to solutions that fit their complex and busy lives.
02
Design What Scales
Build a foundation that keeps a product consistent by investing in a design system and how teams use them.
03
Success is a Destination
Before building a new product, know the path people need to take. It becomes the north star, which leads your product to success.
04
The Scientific Method
Bias distorts decisions. A scientific method framework lets data guide the work.
05
Products with Purpose
Our educators lack support and learners are falling behind. We need to build with advocacy and additional resources that serve classroom needs.
06
Design Clarity
A screen should answer these three questions:
Where am I?
What is this?
Where can I go next?
Behind The Scenes
Business-esque Notes
Substack
Thought Leadership
Perspective